.Manly Bands is a direct-to-consumer seller of males's rings. The provider released in 2016 after John Ruggiero, the founder with his spouse Michelle, could not find an ideal wedding celebration band.This is Ruggiero's second look on the podcast. In April 2021, our company explained the provider's founding, distinct ring products, as well as even more. Since then, Manly Bands has acquired its supplier. The manufacturing of bands from, claim, Port Daniel's bourbon gun barrels or Fender guitar strands produces compelling online video, says Ruggiero, best for storytelling on social media as well as somewhere else.The entire audio of our chat is embedded listed below. The records is actually modified for duration and clarity.Eric Bandholz: Provide our team a review of what you do.John Ruggiero: My wife, Michelle, and I started an on the web ring business called Manly Bands in 2016 to fix an issue of wedding bands for guys. Our experts were only wed. I possess big hands and could not find a band that I just liked that was certainly not overpriced. My choices were actually purchasing coming from a catalog or even possessing something customized.I found yourself buying coming from an internet site. The ring got there in a standard mailer, without any box or even customer support. It was actually an awful knowledge by today's ecommerce specifications.Our team obtained gotten married to, relocated to Fla, and also needed to have a work. Our company told our own selves, "Our team are actually each business people. Why do not our team develop our personal business?" Our experts went over the forms of problems our experts would certainly viewed as well as exactly how to address all of them. My band knowledge turned up, as well as we opted to try to solve it for various other fellas.Our goal when our experts began was actually to pay lease. We presumed creating a pair 1000 dollars a month coming from this would be actually wonderful. Our experts considered it a way of living business, not high-growth. It was merely Michelle and also me in our garage designing bands as well as delivering them out to consumers. Our company had hit on something. Our message reverberated along with customers.Michelle and I create an excellent staff. I think of ideas, and she is actually the implementer. A bunch of our success mosts likely to her imaginative mind. She titles the bands and creates personas. She links the bands to consumers. Explaining a ring exclusively as "eight-millimeter black" really did not cut it.Our company designed bands coming from one-of-a-kind products, like Jack Daniel's barrels or even special metallics. Business removed. Ever since, our company have actually increased considerably. Our team right now have over 55 folks in the Manly Bands family. Concerning one-half of those are actually band professionals who operate in our recently acquired production outlet in Utah.Bandholz: When performed you obtain a manufacturer?Ruggiero: About a year and also an one-half ago. Our team had actually been their customer for years, so we understood all of them properly. Most of their company was actually wholesale, which failed to interest us-- heading to mom-and-pop jewelers. They kept their retail clients and brand. Our team acquired several of their possessions and also delivered over staff members.Bringing on a manufacturing team has been among the very best traits our experts have actually performed. It is actually been actually awesome to go out there certainly and see all of them make rings out of Fender guitar strands or even steel coming from an M1 Abrams tank.Bandholz: How does internal manufacturing impact advertising?Ruggiero: It's been actually massive. Taking an electronic camera to the opposite side of the office as well as filming the staff using lathes to cut the steel poles or whiskey barrels right into bands produces amazing video clip. We have our cam team on the market all the time. Our company utilize that video on our social networking sites as well as in our adds and email lists. Our experts make an effort to market that due to the fact that most firms in the men's band space do not make. They fall ship or order coming from overseas and after that ship it out. Yet our experts desire it to last a lifetime and also be something people may take honor in.We have actually had a bunch of excellence with our armed forces culture compilation, where our company source distinct military materials. Our company possess the M1 Garand rifle supply, the lumber part, from War of the nations I. Enjoying our team put that in the turret and reduced a piece out for a band is intriguing.Our advertising and marketing for those rings refer to the record, the soldiers, where the item was made use of, as well as factors like that. My better half as well as I examined filmmaking in college. Our company use our abilities to educate and narrate. For example, I just recently got an email from a customer that discussed that his grand daddy made use of to drive M1 containers. The consumer blessed among those bands to his gramps, and also they had very an emotional swap. It behaves to help customers get in touch with their past times and create something purposeful.Bandholz: Where can individuals get a band coming from you?Ruggiero: ManlyBands.com. We have images on Instagram, also. I perform Twitter and also LinkedIn.